OBSERVATION/QUESTION: It seems that on top of all positives social media brings, it can also be good for your health. According to an article on Social Media Today, it contributes to the cessation of smoking, weight loss and improved fitness through exercise. So – let’s all go online, stop smoking, lose some weight and get [...]
Archive | September, 2010
The Power of Video Online
OBSERVATION: If you’ve ever questioned the power of video and in particular video online, question it no more. Nielsen’s research has shown that 70% of global online consumers watch online video and 11% of global online consumers are already mobile video. The fact of the matter is – as far as the internet is concerned, [...]
Men Don’t Get It
OBSERVATION: Men don’t get it – or at least the advertising industry which is dominated by men doesn’t get it. According to Debra Templar, Keynote Speaker and Retail Consultant & Business Coach, some 85% of purchase decisions are made by women and yet very few campaigns put together by the advertising industry in Western Australia, [...]