thatswhatisay

Increasingly, I hear clients and indeed prospects saying they are considering using social media. Disturbingly, there are still a number who say that they don’t see a role for social media or have concerns about getting involved in social media. Of course, all of these people are missing the point. They are already being discussed [...]

I just finished reading an addition of the magazine “Company Director” published by the Australian Institute of Company Directors. I came across an ad for a Western Australian construction firm. This ad was clearly produced on the cheap and looked like it. I wonder if their buildings look just as cheap. Certainly, the quality of [...]

It is quite apparent that the local government elections are on with all the posters around all of the suburbs. I don’t know however where these clowns get off thinking that a poster is going to attract them votes. It has been the same old thing for years. Every time there is a local government [...]

I just saw this Toyota commercial on television: In the main, I hate car advertisements principally because they are all the same. Worst of all are the 4WD ads that all say that their product is tougher than all the rest. They try every visual technique under the sun but essentially they say exactly the [...]