thatswhatisay

Whilst many of the principals of marketing are the same, retail and industrial marketing are, in reality, worlds apart. Whilst relationships are important in all marketing, is nowhere more important that industrial marketing. Indeed relationships are the cornerstone of industrial marketing and effective customer relationship management is one of the keys to effective industrial marketing, [...]

There is no doubt that the property and residential building markets in Australia today are depressed. Contrary to popular belief, I would argue emphatically that the market is not depressed due to high interest rates and that a decrease in interest rates is unlikely to have a significant impact on sales. Indeed, interest rates are [...]

Like many Australians, I spent a little bit of time over the Christmas period watching two or three sessions of the Boxing Day Test Match in Melbourne. Unfortunately for me, I watched it on WIN Television as I was in the country. I had forgotten how bad the commentary was on the cricket on television [...]

Whilst I was on leave over Christmas, I took some time to browse through the range of websites being developed for Australian corporations. Clearly, and not surprisingly, they range from the very good to the very poor. What ranges less widely however, is the content of these sites which is very rarely good and very [...]

Like many people, I have been quite concerned about recent media reports in relation to the level subsidy been provided to the automotive industry and in particular the Ford Motor Company and General Motors by federal and relevant state governments. Despite what the partisan Peter Wreath said on “The Drum” on the ABC, is not [...]

In my humble, non-economist view, the principal problem with the Australian economy right now is “confidence”. Whilst interest rates are important, it could be argued, and often is by “expert economists” that drops in interest rates are seen as a lack of confidence in Europe and as such impact negatively rather than positively on confidence. [...]

When I was driving back from the southwest over Christmas, I noticed a number of billboards along the freeway and in particular four or five which promoted the Peel/Mandurah Region. I am sure many of you have seen them also. The fact that we have seen them is a positive thing, at least from the [...]