When I was walking along the street the other day, I noted a sign in a retail shop window which read “like us on facebook”. Two questions immediately sprung to mind: 1 Do they expect me to remember this until I get home or do they think I am going to go on my mobile [...]
Archive | April, 2012
Simple Messages Work
The marketing and advertising industry can be as critical as it likes to be at retail advertising, but the fact is, it often works. Furthermore, I have maintained that one of the key reasons it works is that it is simple and to the point. It lacks spin and all the bullshit the marketing and [...]
Customer Services – The Ignored Solution
I have written about service previously. I haven’t got a lot to add except to sight this article end of the line and to note that in many instances, service is the ignored solution to falling revenue. So many businesses seem to want to drop their prices, quite a number want to increase their level [...]
Fear of Online Retailing
Just about every time you hear a discussion of retailing, there is talk of the impact of online shopping on traditional bricks and mortar shopping. The fact is of course, whilst this having some effect, it is certainly not the major cause of the problems in the retail sector at this time. Whilst 85% of [...]