By any measure, the recent campaign by Gerry Harvey, supported by a number of other retailers, to fight online purchasing of goods under the value of $1,000 – was a disaster. Whilst on one level you can see how it is only reasonable that there is a level playing field, and certainly I can understand [...]
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Convoluted Crap
I was watching commercial television last night, for the first time since the Christmas/New Year break, and was struck by the convoluted nature of so many of the commercials. It seemed to me that a number of the commercials I saw were so bound up in creative wank that they failed to communicate a behaviour [...]
How long will it take business in Australia to wake up!?
2010′s Sensis survey found that only 10% of small to medium enterprises (SMEs) connected to the internet said they used social media for their business. This is despite the fact that nearly 600,000,000 people around the world are now on Facebook, not to mention the numerous other social media channels. The same survey found that [...]
Social Media is Good for Your Health
OBSERVATION/QUESTION: It seems that on top of all positives social media brings, it can also be good for your health. According to an article on Social Media Today, it contributes to the cessation of smoking, weight loss and improved fitness through exercise. So – let’s all go online, stop smoking, lose some weight and get [...]
The Power of Video Online
OBSERVATION: If you’ve ever questioned the power of video and in particular video online, question it no more. Nielsen’s research has shown that 70% of global online consumers watch online video and 11% of global online consumers are already mobile video. The fact of the matter is – as far as the internet is concerned, [...]
Men Don’t Get It
OBSERVATION: Men don’t get it – or at least the advertising industry which is dominated by men doesn’t get it. According to Debra Templar, Keynote Speaker and Retail Consultant & Business Coach, some 85% of purchase decisions are made by women and yet very few campaigns put together by the advertising industry in Western Australia, [...]
Now We Know Why Tony Abbott Doesn’t Want The National Broadband Network
OBSERVATION: Tony Abbott’s $6 billion broadband solution, delivering an average of 12 bits per second, compared to the Government’s $46 billion strategy delivering a minimum of 100 hundred bits per second, is for me, difficult to understand. Why would we want to settle for lesser technology given the impact of that technology on productivity and [...]
Green Is No Fad
OBSERVATION: It is my observation that business in Western Australia, and in particular marketing in Western Australia, still sees “Green” marketing and the promotion of sustainable living options as a fad or passing phase. Clearly it’s not. The fact that Days of Change now has 45,000 members, in less than six months, is proof of [...]
Ignore Social Media At Your Peril
OBSERVATION: If Facebook were a country, it would be the fourth largest country in the world. There are over 9 million users in Australia alone. Many people still see social media as a “fad”. Certainly it is in vogue, but is anything but a fad. It is happening and it’s happening all around us whether [...]
WA Business News ‘Talks’ Branding
Observation: WA Business News recently ran an article on branding, the ‘best’ brands in Western Australia, and the ‘best’ examples of brands being updated. These articles were interesting, but to my mind not that informative or that useful. Indeed, I’d make three observations about these articles: There appears to be confusion between strategic and visual [...]