OBSERVATION/QUESTION: It seems that on top of all positives social media brings, it can also be good for your health. According to an article on Social Media Today, it contributes to the cessation of smoking, weight loss and improved fitness through exercise. So – let’s all go online, stop smoking, lose some weight and get [...]
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Can a business outsource its social media program?
Question: Very often, we at Linc get asked to manage a clients’ social media program. The question then arises – are we qualified to do this? Clearly, in some cases we are. But in many cases we are not. Certainly, firms like ours can establish a social media framework and put in place the relevant [...]
What Are HBF Selling?
QUESTION: I have watched the beautifully crafted branding advertisements for HBF, on television over recent months. If I am not mistaken there are three or four such commercials, all of which appear to have been put together with a great deal of care and thought. Watching them however has left me with one question – [...]
WA Lags the World Online
Question: European businesses are now spending 30% and 40% of their advertising budget online. Businesses on the east coast of Australia are reportedly spending between 10% and 15% of their advertising budget online. In Western Australia, research suggests that only 2% to 3% of advertising expenditure is online. Why is this? Do the clients not [...]