Tag Archives: green
Bandt Article – Social Problems For Brands – July 23 2010

Green Is No Fad

OBSERVATION: It is my observation that business in Western Australia, and in particular marketing in Western Australia, still sees “Green” marketing and the promotion of sustainable living options as a fad or passing phase. Clearly it’s not. The fact that Days of Change now has 45,000 members, in less than six months, is proof of [...]

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