Tag Archives: Return on Investment
WA Business News Article ‘Brand Value’ – July 28 2010 [Cover]

WA Business News ‘Talks’ Branding

by on 05. Aug, 2010 in Observation

Observation: WA Business News recently ran an article on branding, the ‘best’ brands in Western Australia, and the ‘best’ examples of brands being updated. These articles were interesting, but to my mind not that informative or that useful. Indeed, I’d make three observations about these articles: There appears to be confusion between strategic and visual [...]

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