2010′s Sensis survey found that only 10% of small to medium enterprises (SMEs) connected to the internet said they used social media for their business. This is despite the fact that nearly 600,000,000 people around the world are now on Facebook, not to mention the numerous other social media channels. The same survey found that [...]
Tag Archives: Social Media
Fuck Awareness, it’s all about Behaviour
(Image from Techipedia) OBSERVATION: Ultimately, the aim of commercial communication or marketing and communication in general is to influence human behaviour. Ultimately, marketing communication is about causing an individual or a group of individuals to do something for the first time, for the last time, more often or less often. Awareness, branding etcetera are all [...]
Social Media is Good for Your Health
OBSERVATION/QUESTION: It seems that on top of all positives social media brings, it can also be good for your health. According to an article on Social Media Today, it contributes to the cessation of smoking, weight loss and improved fitness through exercise. So – let’s all go online, stop smoking, lose some weight and get [...]
Can a business outsource its social media program?
Question: Very often, we at Linc get asked to manage a clients’ social media program. The question then arises – are we qualified to do this? Clearly, in some cases we are. But in many cases we are not. Certainly, firms like ours can establish a social media framework and put in place the relevant [...]
Now We Know Why Tony Abbott Doesn’t Want The National Broadband Network
OBSERVATION: Tony Abbott’s $6 billion broadband solution, delivering an average of 12 bits per second, compared to the Government’s $46 billion strategy delivering a minimum of 100 hundred bits per second, is for me, difficult to understand. Why would we want to settle for lesser technology given the impact of that technology on productivity and [...]
Ignore Social Media At Your Peril
OBSERVATION: If Facebook were a country, it would be the fourth largest country in the world. There are over 9 million users in Australia alone. Many people still see social media as a “fad”. Certainly it is in vogue, but is anything but a fad. It is happening and it’s happening all around us whether [...]