I recently distributed to my database, an article entitled “Frustrating Western Australia”, asking the question, why are businesses in Western Australia so conservative? I received a number of responses, all of which I think were very thoughtful. All of which agreed with my proposition that businesses in Western Australia are conservative. [...]
Tag Archives: Western Australia
Frustrating Western Australia
A senior member of my team recently resigned after 2 years with the firm. She joined LINC after working for 10 years in a similar role in United Kingdom. When asked why she was resigning, she said that it had nothing to do with LINC, nothing to do with [...]
Restaurants – A memorable experience
In my experience, there are two kinds of restaurants, those you eat in and those you dine at. With restaurants you eat in, the primary considerations are convenience, taste, price and possibly health. If all four requirements are satisfied, there is every likelihood you’ll go back again. More interesting to me however are those restaurants [...]
Green Is No Fad
OBSERVATION: It is my observation that business in Western Australia, and in particular marketing in Western Australia, still sees “Green” marketing and the promotion of sustainable living options as a fad or passing phase. Clearly it’s not. The fact that Days of Change now has 45,000 members, in less than six months, is proof of [...]
WA Lags the World Online
Question: European businesses are now spending 30% and 40% of their advertising budget online. Businesses on the east coast of Australia are reportedly spending between 10% and 15% of their advertising budget online. In Western Australia, research suggests that only 2% to 3% of advertising expenditure is online. Why is this? Do the clients not [...]